2008 Annual Report on China’s Bedding Industry

2008年4月10日 17:02:08　

中国行业研究报告网讯

【关键词】 Annual|Report|Bedding|Industry

【报告格式】印刷版/电子版

【交付方式】特快专递/E-MAIL

【释放日期】 2008年4月

【报告页数】 602页

【图表数量】 136个

【英文版】印刷版：USD 2000元电子版：USD 2150元印刷＋电子：USD 2300元

【订购热线】 010-58613285 58613275 网上订购邮件订购

【报告简介】

【报告目录】

Chapter One Bedding industry's overview 1

Section One Definition and classification of bedding 1

First, bedding’s definition 1

Second, classification of bedding 1

Section Two Bedding industry's characteristic analysis 3

First, characteristic of bedding industry 3

Second, bedding’s investment characteristic 4

Third, bedding’s color characteristic 5

Section Three Bedding’s fabric analysis 5

First, fabric’s kind 5

Second, popular characteristics of fabric 7

Chapter Two Development of textile industry 9

Section One Development of textile industry of 2007 9

First, developing state analysis of textile industry of 2007 9

Second, characteristic analysis of China textile industry economical operation of 2007 20

Third, textile industry will keep increasing steadily in 5-10 years 21

Section Two Current situation analysis of textile market of our country of 2007 25

First, transform of textile industry creates the market chance 25

Second, textile industry standard plan analysis in 2007 29

Third, " China's famous brand " analysis of textile and clothing industry in 2007 30

Fourth, development trend of textile industry of 2008 30

Fifth,the world textile industry appear great integration of 2015 37

Section Three Operation analysis of China textile industry in 2007 39

First, the first ten enterprises of income from sales of textile industry in 2007 39

Second, the main economic indicator analysis of textile industry in 2007 41

Section Four Development plan analysis of textile industry in 'Eleventh Five-Year Plan' period 107

First, establishment of " textile industry “ the eleventh five-year plan “ standardized development plans " 107

Second, the re-set target of development of textile industry in “ the eleventh five-year plan “ 109

Third, textile industry will give priority todevelop the new material in 'Eleventh Five-Year Plan' period 110

Fourth, structure adjust efforts of textile industry continue and strengthen in “ the eleventh five-year plan “ 111

Fifth, China textile industry must take the road to recycle economy in “ the eleventh five-year plan “ 118

Chapter Three Analysis of development state of household textile industry 122

Section One The market situation of household textile of world some countries 122

First, U.S.A. household textile market analysis 122

Second, France household textile market analysis 126

Third, Japanese household textile market analysis 128

Fourth, products trend of European household textile 130

Section Two Current situation analysis of market of household textile industry 133

First, demand analysis of Chinese household textile market 133

Second, household textile industry breaks through developmental bottleneck analysis 136

Third, development potentiality of household textile 137

Fourth, household textile appear beautiful prevailing custom 139

Fifth, fashion trend of household textile products 140

Section Three Development trend of household textile industry of 2008 144

First, trade amalgamation of household textile brand become a trend 144

Second, green household textile--the ones that emerge newly in household textile trade outshine others 146

Third, household textile industry faces the opportunity and has a bright future 148

Fourth, household textile market's developing focus in 2008 150

Fifth, household textile industry's prospect prediction in 2008 151

Sixth, international household textile’s fashion trend in 2008 154

Chapter Four Current situation analysis of bedding industry in 2007 156

Section One Current situation of the development of bedding industry 156

First, current situation of the development of bedding industry 156

Second, China bedding industry's brand marketing trend is obvious 158

Third, bedding market is getting prosperous at the end of the year of 2007 159

Fourth, development prospect of China bedding industry 161

Section Two Imports and exports analysis of bedding in 2007 162

First, imports analysis of bedding in 2007 162

Second, exports analysis of bedding in 2007 166

Third, bedding export of our country increase steadily in 2007 170

Section Three Current situation analysis of bedding market in 2007 172

First, trick of bedding is changeable 172

Second, bedding’s new concept 173

Section Four Market situation of bedding’s categorised products 178

First, pillow 178

Second, bedsheet 181

Third, bedspread 182

Fourth, cotton terry blanket 184

Fifth, blanket 186

Section Five Supply and demand state analysis of bedding network market 188

Chapter Five Subdividion market analysis of bedding in 2007 204

Section One Current situation analysis of wedding celebration bedding 204

First,consumption of wedding celebration bedding tend to the brand 204

Second, consumers bought the famous brand and asked the high quality 206

Third, the comfort will be chosen first 207

Fourth, do not adhere rigidly to the color 207

Section Two Down bedding market analysis 208

First, consumption pattern change 208

Second, expand domestic market share 210

Section Three Bedding trade's consumption demand analysis 212

First, consumption characteristic analysis 212

Second, consumption tendency analysis 213

Third, competition environmental analysis 214

Fourth, factor analysis which influence bedding demand 215

Section Four Current situation of popularity of bedding 216

First, color coordinate, bedding inject the fresh romantic breath into family 216

Second, Hi-Tech bedding is in one's favour in summer 217

Three, bedding trend analysis in spring of 2007 219

Fourth, warm tones bedding crane one's neck to look into the distance autumn and winter market 222

Section Five Popular trend analysis of bedding 223

First, color play protagonist 223

Second, the newest technological analysis 224

Third, market prospects analysis 230

Chapter Six regional market analysis of bedding 239

Section One Bedding market analysis by region 239

First, basic situation of Zhengzhou household textile market 239

Second, Hefei household textile market analysis 242

Third, Changsha household textile market analysis 246

Fourth, Anhui household textile market analysis 252

Fifth, Wenzhou household textile market analysis 257

Section Two Industrial base analysis of household textile 269

First, analysis of Suining base 269

Second, analysis of Pujiang base 271

Third, analysis of Haining base 277

Fourth, analysis of Nantong base 282

Fifth, analysis of Binzhou base 292

Sixth, analysis of Wendeng base 296

Seventh, analysis of Yangpu base 301

Eighth, analysis of Xiqiao base 303

Chapter Seven Relevant trade analysis of bedding 305

Section One Current situation analysis of surface fabric market 305

First, classification and comparison of surface fabric 305

Second, technological innovation on bedding surface fabric 307

Third, quotations analysis of domestic surface fabric of 2007 309

Fourth, development of China household textile surface fabric 311

Fifth, popular trend analysis of surface fabric market 313

Section Two Development analysis of down feather 314

First, development history of down products 314

Second, characteristic of down products 315

Third, manufacturing process of down products 317

Fourth, operation method of down products 319

Fifth, development trend of down products 321

Chapter Eight Bedding trade's marketing analysis 323

Section One Marketing channel analysis of bedding 323

First, channel choice of bedding enterprises 323

Second, bedding wants to take the way of monopolization 326

Third, the current situation and question analysis of bedding Chain operation 330

Section Two Channel terminal analysis of bedding 332

First, emporium 333

Second, monopolized shop 335

Third, large professional sales field 339

Section Three Marketing tactics analysis of bedding 347

First, " a bit more centralized " tactics of Chain operation 347

Second, promotion tactics of Chain operation 347

Third, channel tactics of chain operation 348

Fourth, implementation tactics of logistics distribution and managing of the chain operation 350

Section Four Three kinds of motive force of successful brand of household textile 354

First, product strength 355

Second, image strength 357

Third, service strength 358

Section Five Bedding trade's brand marketing tactics 359

Chapter Nine Bedding trade's competition analysis 363

Section One Competition pattern analysis of bedding 363

First, distribution shape of demand market 363

Second, distribution of competition enterprises 363

Third, enterprise's competitive environment 364

Section Two The competitions of household textile enterprises 365

First, household textile trade's price war analysis in 2008 365

Second, household textile trade's brand competition analysis 368

Third, household textile trade's competition change analysis 377

Section Three Bedding trade's competition focus 382

First, functional competition 383

Second, new material competition 385

Third, competition of fashion 393

Fourth, competition of bedding culture 395

Fifth, competition of advertising 396

Sixth, competition of quality 399

Seventh, competition of marketing way 399

Eighth, competition of informationization 402

Section Four The competitive strategies of bedding enterprises 403

First, " Mendale " household textile grabs bedding new market 403

Second, LuoLaihousehold textile starts systematized many brand strategy 406

Third, FuAnNa reflects the famous-brand demeanour with the capability 407

Fourth, bedding trade company's activity tactics 415

Fifth, the competitive strategies of bedding enterprises 422

Chapter Ten Key enterprises analysis of bedding 429

Section One Mendale 429

First, company's overview 429

Second, company's brand 435

Third, company's strategy 438

Fourth, company's trends 445

Section Two LuoLai 446

First, company's overview 446

Second, company's brand 449

Third, company's tactics 463

Fourth, company's trends 472

Section Three Jalice 478

First, company's overview 478

Second, company's strategy 478

Third, company's trends 481

Section Four MengLan 482

First, company's overview 482

Second, company's brand 487

Third, company's strategy 493

Fourth, company's trends 498

Section Five FuAnNa 500

First, company's overview 500

Second, company's brand 502

Third, company's strategy 507

Fourth, company's trends 515

Section Six Tevel 517

First, company's overview 517

Second, company's brand 519

Third, company's strategy 520

Fourth, company's trends 525

Section Seven Homes 526

First, company's overview 526

Second, company's brand 527

Third, company's strategy 528

Fourth, company's trends 531

Section Eight XiYingMen 533

First, company's overview 533

Second, company's brand 536

Third, company's strategy 537

Fourth, company's trends 539

Chapter Eleven Bedding trade's advantages and disadvantages analysis 544

Section one Problem that bedding of our country exists 544

First, autonomous innovation is weak 544

Second, lack deep cultural intension of brand 547

Third, The enterprises which pay attention to construction of brand image are few 548

Fourth, ignore trade information 549

Fifth, the market is confused 551

Sixth, lack the stereoscopic marketing network 553

Section two Advantage of bedding of our country 554

First, the raw materials for production are complete and sufficient 554

Second, workforce resources are abundant 555

Third, domestic demand stabilize and increase rapidly 555

Chapter Twelve Development trend analysis of bedding 557

Section one Popular trend analysis of bedding 557

First, development trend of future bedding 557

Second, competition development trend of bedding market 558

Third, development trend of children bedding 562

Fourth, development trend of bedding demand 566

Fifth, Chance which household textile enterprises develop above average at 2008 Olympic Games 568

Six, development trend of surface fabric and color in 2008-2009 569

Section two Future development trend of bedding trade 570

First, trend analysis of market 570

Second, competition environment analysis in the future 573

Section three The five major development trends of China household textile trade 576

First, development trend of market 576

Second, consumption demand trend 577

Third, evolvement trend of brand 578

Fourth, channel mode trend 579

Fifth, terminal innovative trend 581

Section four International down bedding market's fashion trend 583

First, domestic down bedding market's current situation and prospect 584

Second, tactics that expand domestic down bedding market 587

Section five Bedding trade's competition trend of 2009 589

First, household textile trade will shuffle and begin to show an inkling in 2009 590

Second, individual character wind of bedding continues blowing 591

Third, the natural wind of bedding nationality attacks people 592

Fourth, American and Europen classical wind of bedding resumes 592

CHART CONTENTS

Chart: The export situation of textile and clothing of our country to main countries and regions in January - August of 2007 11

Chart: Average price tendency picture of the domestic short-fiber terylene in 2006 - September of 2007 13

Chart: Price index of cotton of our country in August of 2006 - August of 2007 18

Chart: The acceleration rate of value of export by consignment of textile and light industry of our country monthly in August of 2006- August of 2007 19

Chart: The first ten enterprises of income from sales of textile industry in February of 2007 39

Chart: The first ten enterprises of income from sales of textile industry in May of 2007 39

Chart: The first ten enterprises of income from sales of textile industry in August of 2007 40

Chart: The first ten enterprises of income from sales of textile industry in November of 2007 40

Chart: The national total of main economic indicator of textile industry in January - November of 2007 41

Chart: The total of main economic indicator of textile industry of Beijing in January - November of 2007 43

Chart:The total of main economic indicator of textile industry of Tianjin in January - November of 2007 45

Chart: The total of main economic indicator of textile industry of Hebei in January - November of 2007 47

Chart: The total of main economic indicator of textile industry of Shanxi in January - November of 2007 49

Chart: The total of main economic indicator of textile industry of the Inner Mongol in January - November of 2007 52

Chart: The total of main economic indicator of textile industry of Liaoning in January - November of 2007 54

Chart: The total of main economic indicator of textile industry of Jilin in January - November of 2007 56

Chart: The total of main economic indicator of textile industry of Heilongjiang in January - November of 2007 58

Chart: The total of main economic indicator of textile industry of Shanghai in January - November of 2007 60

Chart: The total of main economic indicator of textile industry of Jiangsu in January - November of 2007 62

Chart: The total of main economic indicator of textile industry of Zhejiang in January - November of 2007 65

Chart: The total of main economic indicator of textile industry of Anhui in January - November of 2007 67

Chart: The total of main economic indicator of textile industry of Fujian in January - November of 2007 69

Chart: The total of main economic indicator of textile industry of Jiangxi in January - November of 2007 71

Chart: The total of main economic indicator of textile industry of Shandong in January - November of 2007 73

Chart: The total of main economic indicator of textile industry of Henan in January - November of 2007 75

Chart: The total of main economic indicator of textile industry of Hubei in January - November of 2007 77

Chart: The total of main economic indicator of textile industry of Hunan in January - November of 2007 79

Chart: The total of main economic indicator of textile industry of Guangdong in January - November of 2007 81

Chart: The total of main economic indicator of textile industry of Guangxi in January - November of 2007 83

Chart: The total of main economic indicator of textile industry of Hainan in January - November of 2007 85

Chart: The total of main economic indicator of textile industry of Chongqing in January - November of 2007 87

Chart: The total of main economic indicator of textile industry of Sichuan in January - November of 2007 89

Chart: The total of main economic indicator of textile industry of Kweichow in January - November of 2007 91

Chart: The total of main economic indicator of textile industry of Yunnan in January - November of 2007 93

Chart: The total of main economic indicator of textile industry of Tibet in January - November of 2007 95

Chart: The total of main economic indicator of textile industry of Shaanxi in January - November of 2007 97

Chart: The total of main economic indicator of textile industry of Gansu in January - November of 2007 99

Chart: The total of main economic indicator of textile industry of Qinghai in January - November of 2007 101

Chart: The total of main economic indicator of textile industry of Ningxia in January - November of 2007 103

Chart: The total of main economic indicator of textile industry of Xinjiang in January - November of 2007 105

Chart: The place that consumers buy household textile products 124

Chart: Circulation channel of Japanese household textile 130

Chart: Form of demand market of China household textile industry 134

Chart: The main factor that influence China household textile industry 135

Chart: Imports data of bedding in January of 2007 162

Chart: Imports data of bedding in February of 2007 163

Chart: Imports data of bedding in March of 2007 163

Chart: Imports data of bedding in the first quarter of 2007 163

Chart: Imports data of bedding in April of 2007 163

Chart: Imports data of bedding in May of 2007 164

Chart: Imports data of bedding in June of 2007 164

Chart: Imports data of bedding in the second quarter of 2007 164

Chart: Imports data of bedding in July of 2007 164

Chart: Imports data of bedding in August of 2007 165

Chart: Imports data of bedding in September of 2007 165

Chart: Imports data of bedding in the third quater of 2007 165

Chart: Imports data of bedding in October of 2007 165

Chart: Imports data of bedding in November of 2007 166

Chart: Imports data of bedding in the fourth quater of 2007 166

Chart: Exports data of bedding in January of 2007 166

Chart: Exports data of bedding in February of 2007 167

Chart: Exports data of bedding in March of 2007 167

Chart: Exports data of bedding in the first quarter of 2007 167

Chart: Exports data of bedding in April of 2007 167

Chart: Exports data of bedding in May of 2007 168

Chart: Exports data of bedding in June of 2007 168

Chart: Exports data of bedding in the second quarter of 2007 168

Chart: Exports data of bedding in July of 2007 168

Chart: Exports data of bedding in August of 2007 169

Chart: Exports data of bedding in September of 2007 169

Chart: Exports data of bedding in the third quater of 2007 169

Chart: Exports data of bedding in October of 2007 169

Chart: Exports data of bedding in November of 2007 170

Chart: Exports data of bedding in the fourth quater of 2007 170

Chart: Top 20 main selling market of blanket 187

Chart: The top ten blanket brand of our country's large-scale market 187

Chart: The purchase forms of bedding series on network market in the 8th - the 15th of January, 2007 188

Chart: The supply and demand forms of bedding series on network market in the 8th - the 15th of January, 2007 188

Chart: The purchase forms of bedding series on network market in the 15th - the 22nd of January, 2007 189

Chart: The supply and demand forms of bedding series on network market in the 15th - the 22nd of January, 2007 189

Chart: The supply and demand forms of bedding series on network market in the 22nd - the 29th of January, 2007 190

Chart: The supply and demand forms of bedding series on network market in the 22nd - the 29th of January, 2007 191

Chart: The purchase forms of bedding series on network market in the 29th of January – the 5th of February, 2007 191

Chart: The supply and demand forms of bedding series on network market in the 29th of January – the 5th of February, 2007 192

Chart: The purchase forms of bedding series on network market in the 5th – the 12th of February, 2007 192

Chart: The supply and demand forms of bedding series on network market in the 12th - the 19th of February, 2007 193

Chart: The purchase forms of bedding series on network market in the 12th - the 19th of February, 2007 194

Chart: The supply and demand forms of bedding series on network market in the 5th - the 12th of March, 2007 194

Chart: The purchase forms of bedding series on network market in the 5th - the 12th of March, 2007 195

Chart: The supply and demand forms of bedding series on network market in the 12th - the 19th of March, 2007 195

Chart: The purchase forms of bedding series on network market in the 12th - the 19th of March, 2007 196

Chart: The purchase forms of bedding series on network market in the 19th - the 26th of March, 2007 196

Chart: The supply and demand forms of bedding series on network market in the 19th - the 26th of March, 2007 197

Chart: The supply and demand forms of bedding series on network market in March 26 - April 2, 2007 197

Chart: The purchase forms of bedding series on network market in March 26 - April 2, 2007 198

Chart: The purchase forms of bedding series on network market in the 2nd - the 9th of April, 2007 198

Chart: The supply and demand forms of bedding series on network market in the 2nd - the 9th of April, 2007 199

Chart: The supply and demand forms of bedding series on network market in the 23rd - the 30th of April, 2007 199

Chart: The purchase forms of bedding series on network market in the 23rd - the 30th of April, 2007 200

Chart: The supply and demand forms of bedding series on network market in April 30 - May 7, 2007 200

Chart: The purchase forms of bedding series on network market in April 30 - May 7, 2007 201

Chart: The purchase forms of bedding series on network market in the 14th – the 21th of May, 2007 201

Chart: The supply and demand forms of bedding series on network market in the 14th – the 21th of May, 2007 202

Chart: The supply and demand forms of bedding series on network market in the 21st - the 28th of May, 2007 202

Chart: The purchase forms of bedding series on network market in the 21st - the 28th of May, 2007 203

Chart: Characteristics of different surface fabric 307

Chart: Every channel proportion form of Shenyang bedding 324

Chart: Every channel proportion form of Nanjing bedding 325

Chart: Every channel proportion form of Shanghai bedding 325

Chart: The reason that influence consumption of household textile 354

Chart: Chinese commercial network of Mendale Company 431

Chart: The domestic distribution table of monopolization site of Mendale Company 432

Chart: Proportion structure chart of distribution site of all district of Mendale Company 434

Chart: Comparison chart of distribution quantity and average quantity of every area site of Mendale Company 444

Chart: The comparison chart of distribution data of management site of Jalice domestic market 480

Chart: The enterprises under Qingdao XiYingMen group 536

Chart: Development stage chart of bedding trade 572

Chart: Development stage of bedding market 573

Chart: Structure chart of bedding products 574

NO:07-1